2019 Brand Story—Macao Original Fashion ExhibitionIII

2019 Brand Story—Macao Original Fashion ExhibitionIII

Introduction

In the wonderful, splendid and fantastic fashion world, new styles are born every season, every month and every day. While earnestly following the pace of fashion, how many people care about the stories behind fashion creation and try to understand designers’ ideas and messages? The fact is that intriguing stories are to be explored behind all types of superb and brilliant fashion pieces. Fashion designers create fashion with wisdom, display unique styles on works with exquisite craftsmanship and narrate brand stories through the works, allowing audiences to feel their passion and thoughts.  

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2019 Brand Story—Macao Original Fashion ExhibitionII

2019 Brand Story—Macao Original Fashion ExhibitionII

Introduction

In the wonderful, splendid and fantastic fashion world, new styles are born every season, every month and every day. While earnestly following the pace of fashion, how many people care about the stories behind fashion creation and try to understand designers’ ideas and messages? The fact is that intriguing stories are to be explored behind all types of superb and brilliant fashion pieces. Fashion designers create fashion with wisdom, display unique styles on works with exquisite craftsmanship and narrate brand stories through the works, allowing audiences to feel their passion and thoughts.  

Continue Reading

2019 Brand Story—Macao Original Fashion ExhibitionI

2019 Brand Story—Macao Original Fashion ExhibitionI

Introduction

In the wonderful, splendid and fantastic fashion world, new styles are born every season, every month and every day. While earnestly following the pace of fashion, how many people care about the stories behind fashion creation and try to understand designers’ ideas and messages? The fact is that intriguing stories are to be explored behind all types of superb and brilliant fashion pieces. Fashion designers create fashion with wisdom, display unique styles on works with exquisite craftsmanship and narrate brand stories through the works, allowing audiences to feel their passion and thoughts.  

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“Style‧Encounter Moment”—The 5th Fashion Exhibition of the Subsidy Programme for Fashion Design on Sample Making

“Style‧Encounter Moment”—The 5th Fashion Exhibition of the Subsidy Programme for Fashion Design on Sample Making

Introduction

Supporting local original fashion design for the fifth consecutive year, the Macao Fashion Gallery (MFG) is pleased to present the “Style‧Encounter Moment”—The 5th Fashion Exhibition of the Subsidy Programme for Fashion Design on Sample Making, to display excellent works and progress made by local fashion designers selected in the “2017 Subsidy Programme for Fashion Design on Sample Making”, launched by the Cultural Affairs Bureau of the Macao SAR Government.  

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Fashion Rejuvenation—Exhibition of Eco-Friendly and Functional Fashion

Fashion Rejuvenation—Exhibition of Eco-Friendly and Functional Fashion

Introduction

Originally, clothing performed the functions of covering up and protecting the body. As time passes, clothing or garments now serve as an embodiment of personal preference, character, or the symbolisation of one’s status. Under the background of a commercialised society, clothing design has developed into fashion trends. Furthermore, as a response to consumers’ pursuit of fashion, the fashion industry is producing tons of clothing every season. As the fashion industry is blossoming, nevertheless, it becomes the world’s second-largest source of pollution, so it is high time for us to ponder over the impact of fashion industry on the environment.  

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2018 Brand Story—Macao Original Fashion ExhibitionIII

2018 Brand Story—Macao Original Fashion ExhibitionIII

Introduction

Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands?

A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand StoryMacao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection.  

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2018 Brand Story—Macao Original Fashion ExhibitionII

2018 Brand Story—Macao Original Fashion ExhibitionII

Introduction

Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands?

A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand StoryMacao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection.  

Continue Reading

2018 Brand Story—Macao Original Fashion ExhibitionI

2018 Brand Story—Macao Original Fashion ExhibitionI

Introduction

Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands?

A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand StoryMacao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection.  

Continue Reading

Brand Story—Macao Original Fashion ExhibitionIII

Brand Story—Macao Original Fashion ExhibitionIII

Introduction

Story is the soul of a brand because it gives the brand a life of its own. Behind every piece of creation, there always lies a touching story of how the designer create the products. Through a splash of color, a stitch of hem, or an accentuating accessory, the brands move the public with its fascinating stories while the customers by selecting the products can feel a sense of proud and is touched by the courage of the designers. With the development of the cultural creative industries, many Macao fashion labels of diverse design styles sprung up in Macao. Therefore, Macao Fashion Gallery organizes a “Brand Story—Macao Original Fashion Exhibition”, providing an opportunity for local fashion labels to showcase their products.  

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