2018 Brand Story—Macao Original Fashion ExhibitionII

Introduction

Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands?

A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand Story—Macao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection.

Six fashion labels including I.N.K, JADE.L, alexis jordan, Nega C., Denimworks and ella épeler will be showcased and available to purchase in the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the street fashion of I.N.K and gender-neutral designs of JADE.L, followed by alexis jordan’s male clothing of metropolitan improvisation as well as Nega C.’s sweet and romantic style in the second phase. It will be concluded by Denimworks’ jeans featuring unique craftsmanship and ella épeler’s totem illustrations.

Brand introduction：alexis jordan

Established in 2014, at alexis jordan, we believe in producing premium menswear focused entirely on the marriage between style, function and versatility. Each piece is designed to take you seamlessly from a boardroom meeting to a trendy downtown lounge.

With an internationally renowned team of designers and dressmakers, alexis jordan uses fabrics exclusively from high quality foreign sources. As such we offer the modern gentleman a selection of clothes that is both modern and charismatic, characterized by the perfect combination between comfort and luxury.

Brand designer：Isa Tang

Isa Tang is the founder of Alexis Jordan Designs Limited, a premium men’s outerwear brand. Before creating the brand, Isa worked extensively with womenswear and menswear brands focusing on woven items. While collaborating with designers of Burberry, Coach and Polo Ralph Lauren, Isa developed a keen fashion sense and decided to launch Alexi Jordan—a label that offers high-quality and stylish woven menswear at reasonable prices.

Exhibition theme：alexis jordan

Inspired by international fashion metropolises, the brand “alexis jordan” creates series of willful, cozy and stylish menswear items with premium imported fabrics and sophisticated sewing techniques in response to metropolitan men’s quest for quality clothing, while showing the fashion of big cities. Therefore, the exhibition is arranged in a way that combines alexis jordan’s styles with Macao’s distinctive landscape of Chinese and Portuguese architectures, reflecting modern men’s unique attitude towards life and their sense of fashion.

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Brand introduction：Nega C.        

The fashion label was established in 2011. In the beginning, the label focused on designing theatre costumes and shoes. In 2012, their first women’s wear boutique opened in Macao. Later, they expanded their lines to cover ready-to-wear women’s clothes.

“The life you love, the love you live” has always been the design principle of Nega C. The label loves life, creating fashion for active women, unrestrained by age. Living a leisurely life is their main concept, fusing with street culture, music, and art to create a style that is cute, naughty, and hip.

Brand designer：Isabella Choi

Isabella Choi developed a strong interest for fashion design at a very young age and is always thirsty for design knowledge. At the age of 15, Isabella made a decision of furthering her studies in UK. In 2010, she graduated from the undergraduate programme in Fashion Design at the Kingston University, London. With her passion for fashion, she established her own fashion brand, Nega C. in Macao, hoping to incorporate creativity into daily life, and understanding it with right attitude.

Exhibition theme ：Continuing the Dream

I played around in my family’s “small factory” during my childhood. I grew up hearing the endless hum of sewing machines and seeing piles of sewing patterns and stacks of garments. These are my memories about the two generations of my hardworking and diligent family, which helped shape me and made my dream come true today. I am grateful for that, and hope to work diligently like them. Through establishing the local fashion brand Nega C., I hope I can pick up the baton and carry on with the diligent spirit of the older generation to continue the dream of the new generation.

Macao Fashion Gallery

Exhibition Date：10/3-29/4/2018

Opening hours: 10am – 8pm (closed on Mondays, open on public holidays)

Venue: Rua de S. Roque, No. 47, Macao

Enquiries: (853) 2835 3341 (during office hours)

Website: www.macaofashiongallery.com

Free admission